About us

We’re leading a supply chain revolution.

G2RL’s AI-driven technology solves returns challenges autonomously, unlocking profitability and redefining how the world thinks about returns.

OUR STORY

A modern solution for today’s returns.

G2RL’s AI-driven technology lets returns challenges solve themselves. We’ve redefined reverse logistics, and built a world where manual handling, inefficient processes, and limited visibility no longer impact your profits.

Our end-to-end technology, built by former operators and infused with AI, is the future of returns, ready for you today.

Brands, 3PLs, and OEMs face tremendous operational challenges. G2RL helps you tackle your greatest reverse logistics problems autonomously, helping you reclaim control of your costs and maximize your profits.

From the founding architect of reverse logistics itself, G2RL is not just a name; it’s a hallmark of expertise.

Our purpose

MISSION

AI-driven reverse logistics to build a profitable and circular future

We’re building tools and solutions that help businesses reduce waste and generate profit simultaneously. We’re committed to enabling the circular economy, and generating new revenue through resale, reuse, and recycling.

VISION

Creating a seamless, sustainable future where returns drive profitability

We help businesses find optimal paths for returned products using autonomous tools and real-time market data. Make faster, more informed decisions that generate profit, improve sustainability, and create outstanding customer experiences.

Core Values

Leadership

We’re a trusted industry leader that knows how to solve tough challenges and believes in long-term partnership.

Strategy

Our solutions drive profitability, converting every return touchpoint into an opportunity.

Efficiency

We enhance efficiency through easy-to-use, adaptable automation tools that minimize waste.

Sustainability

We believe in a sustainable future and build products to support a circular economy.

LEADERSHIP

We’re shaping the future of returns management.

Herb Shear

Executive Chairman & Cofounder

Herb brings 50+ years of logistics expertise, having led GENCO’s growth as a 3PL leader and its acquisition by FedEx. Now focused on reverse logistics, he drives innovation in efficiency, sustainability, and strategic growth while mentoring industry leaders.

Tom Perry

CEO & Cofounder

Tom has 35+ years of logistics experience, including roles as GENCO's Reverse/Retail President and CTO, continuing post-FedEx acquisition. He serves on logistics boards and is affiliated with Vistage International as a member and co-chair.

Julian Mitchell

CIO & Cofounder

Julian has 15+ years in Supply Chain and Reverse Logistics. Formerly FedEx Supply Chain's IT Managing Director, he developed strategy, led R&D, and implemented FedEx® Fulfillment. Julian also held technology positions at Genco and UPS.

Chris Schneider

Director of Product

Chris brings 30 years of IT and operations experience, leveraging technology to streamline processes, cut costs, reduce waste, and optimize reverse logistics. He excels in strategic disposition channel selection and maximizing net revenue.

Julie Massey

Vice President Sales & Marketing

Julie has 20 years of experience in SaaS, logistics, supply chain, and medical industries. She excels in customer acquisition, revenue growth, and building relationships. Previously led at Stord, AmerisourceBergen, and Johnson & Johnson.

Cary Cameron

Vice President Business Strategy & Operations

Cary has over 35 years of experience in reverse logistics, including 27 years at GENCO in operational improvement. She leads strategy at G2RL, optimizing operations in Smyrna, TN, and driving Recommerce to streamline processes and maximize customer recoveries.

OUR CULTURE

Innovating together.

We believe in the power of people. When we innovate together, we can master the toughest challenges of reverse logistics. A trusted partner for retailers, 3PLs, and OEMs, G2RL is committed to maximizing our clients’ recovery potential.

If you’re ready to lend your voice and ideas to shaping the future of reverse logistics, we’d love to have you on the team.

View Open Roles

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At G2RL, we foster a culture of innovation, collaboration, and integrity, empowering our team to excel and deliver exceptional value for our clients.

Tom Perry | CEO & Cofounder

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We specialize in innovative, reliable, and scalable reverse logistics technology solutions. Our expert team empowers businesses to thrive and adapt, driving success in today’s fast-paced digital landscape.

Julian Mitchell | CIO & Cofounder

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At G2RL, we foster a collaborative culture focused on innovation and exceeding customer expectations to deliver cutting-edge reverse logistics solutions that transform returns into a strategic advantage.

Julie Massey | Vice President Sales & Marketing

SUSTAINABILITY

We’re committed to sustainable reverse logistics.

Discover Our Impact

Shape a More Sustainable Future

Shrink environmental impact with optimized routing, inspections, and restocking.

Build Sustainable Processes and Products

Identify defects, reduce return volume, and help create more reliable products.

Minimize Transportation Impact

Efficiently route returns through the best channels, no matter where they were purchased.

Build the Circular Economy

Reduce, reuse, resell, refurbish, recycle. Build sustainability into every step of the cycle!

Join the reverse logistics revolution.

Learn how G2RL can help you reimagine your returns process to increase profits and achieve your sustainability targets.