The Intelligence Layer for ITAD Recovery
G2RL delivers the industry’s first comprehensive, end-to-end AI-powered platform built specifically for ITADs and OEMs. By bringing together intake, dispositioning, FMV analysis, intelligent end-use recommendations, resale optimization, and marketplace execution, G2RL creates a single source of truth for every asset.
With DecisionAI delivering real-time disposition intelligence and ResaleIQ optimizing recovery and resale opportunities, organizations can increase operational efficiency, improve recovery rates, and drive measurable profitability across the entire reverse logistics lifecycle.
Move beyond spreadsheets, static pricing, and disconnected tools.
One quick form gets you connected with G2RL, enters you for the $500 gift card* giveaway, and lets you request the demo or recovery assessment that fits your team.
Enter to Win a $500 Gift Card*
Meet the G2RL team at booth #1007, request a personalized recovery assessment, and enter the ITAD Summit giveaway.
- Request a personalized recovery assessment
- Book a DecisionAI or ResaleIQ demo
- Enter to win a $500 gift card*
— WHO WE ARE
Built for the Reality of ITAD
G2RL has create the first AI-driven recovery intelligence reverse logistics platform built specifically for ITADs, OEMs, data centers, neoclouds and asset recovery organizations.
The platform helps operators accurately evaluate assets, understand fair market value, compare recovery paths, identify hidden component value, and execute smarter resale, wholesale, teardown, and marketplace strategies.
“The value is already in your assets. G2RL helps you find it, decide what to do with it, and capture it.“
— WHAT WE DO
From Asset Data to Recovery Action
G2RL helps your team move from raw asset data to confident recovery decisions. Upload a file. Search by serial number. Connect existing systems.
Questions G2RL Helps Answer Immediately:
Asset data in. Recovery action out.
01
Upload or Connect Asset Data
Upload a file, search by serial number, or connect existing systems seamlessly. Evaluate asset lists, SKUs, descriptions, configurations, and component level data.
02
Evaluate Value and Recovery Paths
G2RL analyzes FMV, wholesale value, bid guidance, teardown value, and optimal disposition paths using AI driven market intelligence.
03
Execute Through Recovery Workflows
Act on recommendations through resale, wholesale, teardown, or marketplace workflows with human-in-the-loop controls.
— WHY IT MATTERS
Manual Decisioning Leaves Recovery Value on the Table
ITAD teams are moving more assets, managing more complexity, and making more pricing decisions than ever. But many still rely on spreadsheets, outdated FMV references, manual marketplace research, static rules, and the knowledge of a few experienced team members.
That creates risk.
G2RL helps ITAD teams replace guesswork with market informed decisioning, accurate dispositioning and connected execution.
— AI DRIVEN VALUATION
Better FMV Before You Bid, Route, or Resell
G2RL helps teams evaluate fair market value at both the asset and component level — going beyond raw comps by interpreting pricing signals, market behavior, seller credibility, supply and demand, listing quality, and channel economics.
— THE PLATFORM
Built for the Full Recovery Lifecycle
G2RL’s end-to-end comprehensive platform covers valuation, routing, pricing, resale, teardown, wholesale, and analytics — from first assessment to final recovery.
DecisionAI
DecisionAI helps ITAD teams evaluate assets at the device and component level, compare recovery paths, and get AI-driven recommendations for disposition, pricing, and routing — all in one workflow.
- FMV, wholesale value, and max bid guidance
- Disposition path comparison (resale, wholesale, teardown, hold, recycle)
- Component-level valuation
- AI-powered workflow canvas
- Device finder and asset lookup
ResaleIQ
ResaleIQ turns valuation intelligence into execution. It helps ITAD teams manage listings, optimize pricing, build wholesale lots, run teardown analysis, and track recovery performance across channels.
- Executive summary and recovery analytics
- Disposition engine and routing
- Marketplace listing generation
- Dynamic price adjustment
- Wholesale lot builder
- Teardown intelligence
- Warranty demand analysis
- Sales agent market analysis
Returns Management System
RMS provides the operational backbone for ITAD recovery workflows — tracking assets, managing inventory, coordinating disposition actions, and connecting valuation intelligence to execution.
- Asset and inventory tracking
- Recovery workflow management
- Disposition action coordination
- Integration with DecisionAI and ResaleIQ
- Reporting and performance analytics
— CAPABILITIES
One Platform. Multiple Recovery Paths.
G2RL helps ITAD teams evaluate and execute across the full recovery lifecycle — from first valuation to final sale.
— WHY G2RL
Not Another Tool. The Intelligence Layer That Makes Your Stack Smarter.
Most ITAD or OEM teams already have systems, marketplaces, workflows, and experienced people. The problem is that those tools often operate separately.
What Teams Deal With Today
What G2RL Adds
G2RL sits across the recovery workflow as an intelligence layer — helping your team understand what an asset is worth, where it should go, and what action should happen next.
— AI CAPABILITIES
AI That Helps Move Decisions Forward
G2RL uses AI to support faster, more confident asset recovery decisions — analyzing market data, surfacing recommendations, identifying action queues, and supporting pricing or resale decisions while keeping your team in control.
Not to replace your team.
The goal is to give your team better intelligence, faster recommendations, and clearer actions — not to remove human judgment from the process.
Human in the loop.
Every recommendation supports a human decision. Approval workflows, confidence scoring, and override controls keep your team in control of every recovery action.
Market intelligence, not just data.
G2RL interprets pricing signals, market behavior, seller credibility, supply and demand, and channel economics — not just raw comps.
Continuous learning.
The platform improves over time as it processes more asset data, market signals, and recovery outcomes from across the ITAD ecosystem.
Meet G2RL at Booth #1007
G2RL is proud to be a platinum sponsor at ITAD Summit 2026 in Las Vegas, meeting with ITAD leaders, operators, resale teams, and asset recovery professionals who are looking for smarter ways to improve recovery value.
Stop by our booth #1007 to see how G2RL helps ITAD and OEM teams move from manual asset decisions to AI driven valuation, routing, pricing, and recovery execution.
Live demos available at booth #1007 throughout the event.
At the booth, you can see:
- DecisionAI demos
- ResaleIQ demos
- FMV Tool walkthroughs
- FMV, wholesale value, and max bid examples
- Disposition and teardown intelligence
- Marketplace listing and price optimization workflows
- Wholesale lot building and auction setup
- Personalized recovery assessment conversations
- Data science and analytics conversations
— MEET THE TEAM
Meet the G2RL Team at ITAD Summit
Connect with the G2RL team at Booth #1007 to talk through valuation, routing, resale, teardown, wholesale, analytics, and recovery optimization opportunities.
Julian Mitchell
CIO & Co-founder
Meet with Julian to discuss G2RL’s platform vision, technology architecture, integrations, and how AI-driven intelligence can support smarter ITAD recovery operations.
Tom Perry
CEO & Co-founder
Meet with Tom to discuss G2RL’s strategic direction, business value, recovery optimization opportunities, and how ITAD teams can improve margin through better decisioning and execution.
Julie Massey
VP of Sales and Marketing
Meet with Julie to explore DecisionAI, ResaleIQ, Quick Strike FMV demos, and personalized recovery assessment opportunities during ITAD Summit.
Ali Khan
Sr. Director of Product, Analytics
Meet with Ali to talk through asset analytics, FMV intelligence, pricing strategy, recovery insights, and how G2RL helps turn asset data into actionable decisions.
Helia Mahzoun
Chief Data Scientist
Meet with Helia to learn how G2RL applies data science, AI, and market intelligence to support valuation, routing, resale, teardown, and recovery optimization.
— CONTACT
Request Your Personalized Recovery Assessment
Want to see where your recovery process could improve?
Complete the form to connect with G2RL, enter the $500 gift card giveaway, and request a personalized assessment of your current ITAD recovery process.
- FMV and bid guidance gaps
- Pricing and channel strategy
- Teardown and component value
- Resale and wholesale execution
- Inventory movement opportunities
After submitting, a member of the G2RL team will follow up. All leads are routed through HubSpot for tracking and follow-up.
— ITAD SUMMIT 2026
Every Asset. Maximum Value.
Stop relying on outdated FMV data, manual pricing, disconnected tools, and slow decisioning. G2RL helps ITAD teams find the value inside their assets, decide what to do next, and capture more recovery through smarter execution.
BOOTH
1007
EVENT
ITAD Summit 2026
LOCATION
Las Vegas
*$500 Gift Card Giveaway Terms:
No purchase necessary. One entry per person. Open to eligible ITAD Summit 2026 attendees age 18 or older who submit the form during the promotion period. One winner will be selected at random after the event and contacted by phone and/or email. Prize is one $500 gift card. Odds of winning depend on the number of eligible entries received. Void where prohibited. By submitting the form, you agree to be contacted by G2RL regarding the giveaway and your selected areas of interest. See G2RL’s Privacy Policy for details.